Use the new Google Ads keyword Planner: Hello! Reader, we all know about Google and their tools. Among those tools, I am going to discuss with you today about Google Ads Keyword Planner.
Google keyword planner helps you to analyze and improve the performance of your online business by creating campaigns for you.
We are talking about one of the most useful keyword tools that exist and most used by both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) managers.
Well! This is very important to success in your online business, but if you are not doing proper research on keywords then it is not possible to succeed.
Keep in mind that the Google keyword tool is not made for keyword research for your inbound content. It is made for advertisers who want to advertise on the Google search network.
What is Google’s keyword planner tool?
In reality, Google’s Keyword Planner is not designed for keyword analysis in SEO positioning. It is integrated as a tool within Google’s sponsored ad platform.
However, you can use the Google ads keyword planner without creating any ads campaign and this Google Keyword Planner tool is totally free to analysis your keywords, no need to pay any money for this.
Google’s Keyword Planner is one of the must have tool to find profitable keywords to run any Google Ads campaign for your business growth.
You can also run a campaign for your website through the Google Ads, for that you can find the right keyword for your website by Google Keyword Planner.
It shows you the exact bidding amount for your keyword to run a campaign. Also, it offers a bid suggestion on how much you bid for your keywords.
As well as it shows you the trend of the search volume over time, among other performance and segmentation indicators that will solve many problems and headaches in the future.
Let’s know the access of this keyword planner, useful tips and tricks to use it practically.
How to use Google Keyword Planner?
If you like to analyze, know everything, make checks and inquire into information, this is undoubtedly your tool, and in this article, you will learn how to use it.
To use this keyword planner tool, first, you have to log in to your Google email account (if you already have, then it’s great) otherwise you can create a new Gmail account to access this tool.
Step 1: Google Ads Keyword Planner Login & Setup
Now go to the Google Adwords keyword planner login page and click on Go to Keyword Planner.
After that, you are redirected to the login page to sign in with your Gmail account.
After login, you will see this message. Here Google shows you two options, whether you create a New Google Ads Account or Switch Google Account.
I am recommending you to create a “New Google Ads Account“, it creates a new customer id for you.
After selecting the above option, you will see the below page:
Here Google told you to select the main advertising goal of your business. If you want to run a campaign for your business, you can select any of those options.
But our main target is to use the google keyword planner, for that, you click on the below link “Experienced with google ads?” understrength of those options.
After clicking on that link, you will see a new page:
Here you can set your goal to run a campaign as per the requirement of your business.
But our focus is to use the keyword planner, for that click on the below link “Create an account without a campaign” of those options. Then click on the Continue button.
After clicking on that link, the next page will open:
Here you give your business information such as Billing Country, Time zone & Currency as per your country where you live.
After filling up all the details, click on the Submit button to complete the process.
After completing the previous step, you will get a Congratulation message. Now click on the “Explore Your Account” button to enter your Google Ads dashboard.
Step 2: Use of Keyword Planner Tool
Now find the keyword planner option that explores the keywords for running a successful campaign in the future.
To open the keyword planner option, click on the Tools & Settings tab on the top toolbar > then under the Planning section > select the Keyword Planner.
After selecting the Keyword Planner, you will see two options in the new keyword planner to find your words, phrases:
- Discover new keywords
- Get search volume and forecasts
1. Discover new keywords
If you go with the Discover new keywords, you can explore the new keywords regarding your searching keyword or keywords.
In the recent update, under this option, you will see the two new option to find the keywords.
- Start With Keywords
- Start With A Website
Option 1: Start With Keywords:
In this Search with keywords tab, type or copy-paste your keyword or keywords (enter up to 10 seed keywords at a time) by using Tab or Enter from your keyboard in the Search box.
You can also enter a domain name that will filter out the services, products, or brands that you don’t offer. You can use this option, otherwise, you can leave this blank.
After entering your words, phrases, or a URL related to your business, then click on Get Result button.
Option 2: Start With A Website:
In this tab, enter a domain name or a page to find the source of keywords from the landing page of your competitor website, for example, https://example.com or https://example.com/services.
If you want to find keywords from the entire site then select the “Use the entire site“. Similarly, if you find the keywords from any particular page from that website then select the “Use only this page“.
Just copy or paste the domain name or a page URL into that field and click on Submit button for getting the result.
After that Google will visit the page to extract keywords and use those keywords for giving you the new ideas for your Adwords campaigns. Otherwise, you can choose a product category page that fits within your industry.
Step 3: Find new keywords to target
Let’s start with Option 1: Start with keywords
After adding your keywords (for example, “weight loss” or “Coffee”), related to your niche into the search box, keyword planner will take you to the result page of Keyword ideas with more results like this:
Google keyword planner searches your keywords based on the Country, Language, Search networks and will always show you:
- Average monthly searches;
- Competition (low/ high);
- Top of page bid (low range);
- Top of page bid (high range)
Step 4: Filter out the keyword ideas
As per your country details (which you enter at the time of filling up your business information) will show you the Volume, CPC, Average monthly searches & Competition, etc of your keywords.
If you want to change or add the Country, select the Pencil icon beside the country. Here you can also add multiple countries to target your keyword or you can change to a particular country where you want to target.
If you target your keyword in a different language then select the Pencil icon beside the language and edit the language as per your requirement.
If your targeted search networks are Google only and not their search partners like AOL, you just want to leave that like it is.
Note: Keep in mind that every time you change those options, your avg monthly search volume, CPC, and competition will change always.
As per adding your keyword list or URL you typed into it, keyword planner searches most relevant keyword ideas related to your keyword list with their respective average search volume, Competition (shows how competitive each keyword is), Top of page bid, etc.
You can also filter out keywords with lots of search volume (after all, these terms tend to be competitive). You can also filter out keywords that don’t get that many searches.
For that, just click on Avg. Search Vol. or click on Competition header to short the Low to High volume terms.
Besides that, you can also add the filter as per your requirement, like this:
Click on the Add filter button and see the below options to filter out your seed keyword from these options.
- Keyword Text: Here you include your required word or phrase to filter out within the searched keywords that contain certain word or phrase.
- Competition: You can filter out the Low, Medium and high competitive keywords.
- Ad impression share: You can ignore this option for now, but it is important while you create a Google Adwords campaign.
- Top of page bid (low/ high range): This column shows you the minimum and maximum bidding amount on that particular keywords for your ad that appears at the top of the page.
(This is used to be called CPC or Cost per Click)
- Organic impression share: It means how often your site appears in the organic results for each keyword. (Note: To get the organic search result, you’ll need to connect your Google Search Console Account to Google Adwords).
- Exclude keywords in my account: You can exclude keywords that you’re already bidding on in Adwords.
- Organic average position: To know your ranking position (on average) of each keyword, again you have to connect to the Google Search Console for this work.
Pro tips for creating a successful Ads campaign:
- Target always High Search Volume with Low competition keyword → it is easy to bid the amount and for the competition.
- Do not target High Search Volume with High competitive keyword → it is harder to beat the competitors’ keyword and it is expensive for Bidding amount too.
- Try to target Longtail keyword (LSI keyword) → 2-5 words long keyword
2. Get Search Volume and Forecast
From the previous steps, if you already found your targeted keywords then go with this option.
Just copy-paste your keywords in that box and hit the Get Started button. This will take you to the Forecasts section.
Here you don’t see any keyword suggestions. It shows only how many clicks and impressions you can expect should you decide to run ads for your chosen keywords on Google AdWords over the next 30 days. You will also see the estimated costs, CTR, and CPC.
This data is clearly aimed for Adwords advertisers. You can also found the 12 months avg. search volumes from the “Historical Metrics” tab.
You can also exclude the Negative keywords (means a particular keyword that you don’t want in your keyword) from your targeted keywords from the “Negative Keywords” tab.
If you already found your keyword from the keyword ideas then you can directly select your keywords from here (Keyword ideas) and do some changes in the blue bar options above.
First, select your keywords by ticking on that keywords and as you see in the screenshot, there is a blue header and the three options, in the last option select it to Broad match to Exact match. Then click on Add keywords.
After that, you go to the Plan Overview (on the left-hand side) section. In this section, you will know about the details of your Keywords search volume, forecasts, which devices and locations find most of that keyword.
- As per your seed keywords, shows you the Costs, Clicks, and Impressions and forecasts for one year.
- Devices (as per Desktop, Tablet & Mobile) and Locations (as per the Top regions, Top states, Top countries, Top cities) show you the Cost, Click and Impression.
If you want to run your ad campaign in your local area then Google Keyword Planner gives you the exact information about the Cost, Click & impression details of your keywords on that particular area.
You can search for all the information by Country specific, State’s specific, Cities specific.
This free keyword planner tool also gives you the information about how many you will get clicks, and impressions come from which Devices as per your seed keywords.
After getting these details, go to the Keywords section (on the left-hand side) to know the forecast details (that you already read it, before this alternative method).
What does Forecast metrics mean?
In Google Keyword Planner, Forecasts metrics mean the future prediction of your seed keywords which is people may search that keyword over the month. It also predicts how much you will get clicks as per your budget for your ads campaign.
Before you start a campaign, you need to know some terms.
- Clicks: A click is counted every time a user clicks on your ads
- Impressions: An impression occurs every time when your ad appears on a search result page (SERP).
- Cost: It is an estimated figure of how much you will pay for your ad campaign on your targeted keywords with an additional Daily Budget for each day of your campaign.
Note: Keep in mind that if you set a longer time frame for your ad campaign then it will be more expensive.
- CTR: Full forms of this CTR is “Click Through Rate“. It means the percentage of users who click on a specific link out of the total number of users who have seen it (the total number of impressions).
- CPC: The metric stands for “Cost Per Click“. It refers to how much you pay each time a web visitor clicks on your ad. CPC will generally be lower than CPA (Cost Per Aquisition) because not everyone who clicks will convert.
- Avg. Position: It means where your ad campaign to be placed compared to others. If you want to appear higher your ads then you need to bid more.
Step 6: Customize your plan
Also, you can customize the Clicks for your ad campaign, as well as your budget will vary depending on the clicks you specify.
You can customize your clicks from here by hovering your mouse pointer over the metrics above (see the screenshot above).
According to the click you set, it changes the cost of your ad campaign, as well as impressions, CTR, Avg. CPC, Avg. position.
If you want to add more keywords then click on the “+” icon bottom of the corner.
If you want to add or change the location then click on the Location section on the left-hand side to add the location.
Finally, if you set all the things and decided to create a campaign on your seed keywords then click on the Create Campaign button above on the right-hand side.
Here you enter a Campaign name and select the avg. daily budget as recommended by Google or you can set a custom budget. Then click Save.
After that Google will ask you to Create ads or Start a new plan.
I wish you all the best for your business growth by creating a successful ad campaign.
Resume where you left off:
If you accidentally exit from your keyword planner then no need to worry, Google will save all the data automatically and give you an option to Resume your plan again.
Click on Resume Plan and get all your research back. It will take you to the Plans Overview section again.
Google Keyword Planner is a very powerful keyword research tool for doing your keyword research workflow.
But keep in mind that the keywords you can find here are just for advertisers. If you want to see the accurate search volume of keywords mentioned in Google keyword Planner for writing your blog then it would be wrong.
There are other keyword research tools for doing this keyword research. If you want to free keyword research tool then you can go with Neil Patel’s Ubbersuggest.
Google Keyword Planner is a perfect place to know the exact CPC of the keywords on which you are writing your blog. But other keyword research tool does not show you the exact CPC.
Sidenote: Keep in mind that CPC is not fixed for all time, it varies from time to time.
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